Tetra Pak has announced the appointment of Alex Henriksen as the new General Manager for Eastern Europe, effective from August 1. Alex succeeds Lyndsey Loyden-Edwards, who will transition to a new position.

In his new role, Alex will be responsible for Tetra Pak’s operations in 16 countries, including seven sales offices.

Alex Henriksen joined Tetra Pak in 1998 and has held multiple leadership positions at both European and global levels before assuming the role of General Manager for Northern Europe in 2020.

Over the past four years, Alex has led Tetra Pak’s operations in a complex market consisting of 13 countries across Scandinavia, the Baltic States, the UK, and Ireland. His professional expertise combines effective key account management, a solid technical background, and a strong commitment to enhancing customer profitability through successful partnerships.

"I look forward to working with the team in Eastern Europe to continue developing our clients' businesses in the region. At the same time, I would like to thank Lyndsey Loyden-Edwards for her essential contributions to strengthening Tetra Pak’s position in the Eastern European market in recent years," said Alex Henriksen.

"It has been an honor for me to lead this remarkable team for over three and a half years in a dynamic and expanding Eastern European market and to create development opportunities for our clients. I am confident that with his vast operational and technical expertise, Alex will continue to strengthen Tetra Pak's and our clients' positions in the region," noted Lyndsey Loyden-Edwards.