European consumers are becoming increasingly attentive to the quality, origin, and safety of the food they buy. According to EFSA (2024), more than 70% of Europeans state that their trust in a food product is primarily influenced by traceability and clear labeling.

In Romania, INS and Euromonitor studies show that 64% of consumers check the expiration date, 48% read the list of ingredients, and 37% look for information about origin. At the same time, 4 out of 10 Romanians prefer local products, considering them safer and more flavorful.

The “clean label” concept, quality certifications (PGI, PDO), and the presence of official compliance logos have become decisive factors in the purchasing process. Meanwhile, corporate transparency—through online communication, QR codes, and digital traceability—strengthens the relationship between brand and consumer.

In 2024, the European Commission introduced new food information regulations requiring the inclusion of a product’s carbon footprint and the origin of major ingredients on packaging. These measures increase processors’ accountability, while also creating opportunities for market differentiation.

For Romanian producers, trust is built through consistency: meeting standards, communicating honestly, and maintaining an active public presence. In an era defined by global competition, success belongs not only to those who produce well, but to those who can prove — with transparency — that they produce responsibly.

(Photo: Freepik)