The latest study conducted by Reveal Marketing Research aimed to find out more details about the attitudes and behaviors of Romanians regarding the Deposit-Return System for bottled beverage packaging, which became operational starting from the end of last year (November 30, 2023).

Additionally, the study analyzed how the intentions expressed by Romanians before the system's implementation (November 2023) are reflected in their current behaviors.

70% of Romanians declare that they return all packaging marked with the DRS symbol, while 19% return only some of it.

39% of Romanians have adopted this behavior to avoid losing the money paid for the deposit.

Only 45% of Romanians are satisfied with the way the Deposit-Return System operates, with the main solution for improving it being considered an increase in the number of return points (55%).

Rapid Adaptation to the New Deposit-Return System.

7 out of 10 Romanians declare that they return all packaging with a deposit to the collection points.

According to the results of the study conducted by Reveal Marketing Research, 70% of Romanians declare that they return all packaging marked with the DRS symbol.

While in November 2023, one-third of Romanians (36%) intended to partially return the packaging, currently 19% have adopted this occasional behavior.