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Taxing unhealthy food in Europe

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2026 March 27

The taxation of foods considered unhealthy is becoming an increasingly used instrument in European public policies, aimed at reducing the consumption of sugar, saturated fats, and ultra-processed products. Relevant examples come from Denmark and France, where such measures have been tested in different forms.

Denmark previously introduced a fat tax, which was later withdrawn due to its impact on competitiveness and cross-border trade. In contrast, France applies a tax on sugary beverages, adjusted according to sugar content.

The results show moderate but tangible effects: reduced consumption in certain segments and product reformulation by the industry. Producers have lowered sugar content to avoid additional taxation, leading to structural changes in market offerings.

However, the impact on public health remains limited unless supported by nutritional education and accessible alternatives. For the industry, these taxes represent both a cost factor and a catalyst for innovation.

The direction is clear: food taxation will increasingly influence product formulation and consumer behavior.

(Photo: Freepik)

 

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