In the public debate on food prices, attention is focused almost exclusively on production costs. Far less visible, however, is the role of logistics, which decisively influences the competitiveness of Romanian agri-food products, especially those with low unit value.

Products such as raw milk, fresh vegetables, or cereals are characterized by large volumes, perishability, and thin margins. In the absence of local collection and sorting centers, transport is carried out in a fragmented manner, over long distances, with partially filled loads. The cost per unit of product rises rapidly, and the advantage of proximity is lost.

This structure explains a frequently observed paradox: products imported from hundreds or even thousands of kilometers away reach retail shelves at prices comparable to, or even lower than, domestic products. Imports benefit from integrated logistics chains, consistent volumes, and specialized infrastructure, which reduce costs per kilogram or liter.

For farmers, logistical pressure translates into lower delivery prices and increased volatility. For consumers, the result is a limited availability of local products and a structural dependence on external supply. Solutions do not lie solely in subsidies, but in investments in storage, production aggregation, and transport infrastructure adapted to food products. Without these elements, competitiveness remains a cost issue rather than one of quality.

(Photo: Freepik)