Eating habits among young Europeans are evolving rapidly, and these changes directly influence the direction of the food industry. According to Eurostat, young people between 18 and 35 consume fewer ultra-processed products and are shifting toward foods considered healthy, such as fermented dairy products, lean meat, minimally processed vegetables, and clean-label items. The younger generation pays increased attention to product origin, environmental impact, and simplified nutritional information.

The European Commission shows that young people are the main drivers of the transition toward sustainable diets, aligned with the “Farm to Fork” strategy. Their preference for local products and short supply chains is one of the dominant trends in 2025. In addition, young consumers make significant use of digital platforms to verify product information, compare ingredients, and assess brand transparency.

FAO and OECD note that changes in young people’s behavior are associated with growing interest in nutrition, sports, and preventive health. In Romania, INS data indicate a visible increase in the consumption of Romanian products such as aged cheeses, poultry meat, and foods with simple ingredient lists. The food industry is therefore required to adjust its product portfolios, labeling, and communication strategies to meet the expectations of a generation that values quality, transparency, and producer responsibility.

(Photo: Freepik)