The short supply chain is one of the strategic directions promoted by the European Commission in its efforts to develop sustainable food systems. This model reduces the distance between producer and consumer, enabling greater transparency, better quality control, and improved product freshness.

According to Eurostat data (2024), more than 12% of farms in the EU engage in direct sales or short-chain marketing channels, with the share increasing particularly among horticultural holdings and meat and dairy producers. In Romania, interest in the local market has grown in recent years, driven by urban demand for fresh products and the expansion of regional initiatives.

Products marketed through short supply chains generally offer higher freshness, and the risk of nutritional degradation is reduced thanks to minimal handling and shorter transport times. Studies conducted by the Joint Research Centre (JRC) show that plant products retain higher concentrations of vitamins and antioxidants when consumed shortly after harvest.

For farmers, short supply chains represent an opportunity to increase the added value of their products while reducing dependence on intermediaries. This model also supports production diversification and strengthens small and medium-sized farms.

For retailers, integrating local products into weekly assortments helps build consumer trust and enhances commercial differentiation. At the same time, the online segment dedicated to local foods is growing rapidly, improving consumer access to a wide range of fresh produce.

Short supply chains remain an effective tool for stabilising the market, supporting local production, and improving the quality of food available to European consumers.

(Photo: Freepik)